The seeker sensitive model refers to a modern approach to public worship and evangelism whereby a church service is structured in a way that is sensitive to seekers (i.e. those interested or curious about church). In other words, church
services are designed to appeal to the unchurched, non-Christian, in an attempt to draw them into the church community where they might receive the gospel and be converted. This approach (or model) has become popular in an increasing number of American
churches, perhaps most notably the Willow Creek Community Church and the Saddleback Valley Community Church. Seeker sensitive proponents include
Bill Hybels and Rick Warren.
This philosophy is directly related to the so-called "
Church growth movement" and secular ideas on "how to market the church to the world around us."