Relevance is "the quality of relating to a matter in hand with pertinence and appropriateness" (Os Guinness,
Prophetic Untimeliness, p. 12).
"I think relevance is a crock. I don't think people care a whole lot about what kind of music you have or how you shape the service. They want a place where God is taken seriously, where they're taken seriously, where there is no manipulation
of their emotions or their consumer needs. Why did we get captured by this advertising, publicity mindset? I think it's destroying our church." (
Christianity Today, March 2005, p. 42).